Post by account_disabled on Dec 23, 2023 3:44:54 GMT -6
On Monday, May 21, 2012, we took part in another meeting as part of the Marketing Monday project, this time on the topic Guess less, test more. As you might have guessed from the title, it was about user testing. The invited experts introduced us to the testing procedures from preparation to evaluation. Martin Kopta from the Seznam.
cz company first talked B2B Email List about the implementation of user testing. He was considering whether to carry them out in-house or to outsource them to an agency. Tomáš Macků from the Ipsos company also spoke, who focused on individual market research methods and trends that are gaining ground in this field. image Marketing Monday The presentation of Jakub Česák from H1.cz on the topic of mobile testing was among the interesting ones. Jakub used as an example the recently launched Vodafone website, which is fully responsive .
At the end, Jan Dovolil from the Constat research company spoke. His performance clearly impressed us the most. Honza introduced the attendees to the possibilities of testing using an eye camera and supplemented his presentation with very interesting video examples of real testing. If you would like to learn more, I highly recommend the article by Michal Brtniček from our sister company Meebio .
cz company first talked B2B Email List about the implementation of user testing. He was considering whether to carry them out in-house or to outsource them to an agency. Tomáš Macků from the Ipsos company also spoke, who focused on individual market research methods and trends that are gaining ground in this field. image Marketing Monday The presentation of Jakub Česák from H1.cz on the topic of mobile testing was among the interesting ones. Jakub used as an example the recently launched Vodafone website, which is fully responsive .
At the end, Jan Dovolil from the Constat research company spoke. His performance clearly impressed us the most. Honza introduced the attendees to the possibilities of testing using an eye camera and supplemented his presentation with very interesting video examples of real testing. If you would like to learn more, I highly recommend the article by Michal Brtniček from our sister company Meebio .